Tag: IPG Medialab

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2018.02.09 Last Week in Digital Media

Here’s all the news you may have missed: GENERAL The IPG Media Lab published their 2018 Outlook, highlighting the 4 big trends: all culture is digital; the path ahead for retail; the battle for the home; and brand trust. Snapchat’s quarterly results came out and they outperformed investor expectations. Revenue and Daily Active Users (DAUs) were up – DAUs up 18%.… Read more →