Tag: ITP

2019.08.16 Last Week in Digital Media

Welcome to your Last Week in Digital Media and the last one for August! The newsletter will resume after Labor Day. For now, here’s the news you may have missed: GENERAL Snapchat announced Spectacles 3.0 will be available for pre-order. Priced at US$380, they’re priced at a premium compared to earlier models (V1 US$150 and V2 US$200). The latest model now… Read more →

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.10.05 Last Week in Digital Media

Here’s the last week in digital media: GENERAL It’s official! Acxiom Marketing Solutions is now part of the IPG family. This quote from Michael Roth states it best “(Acxion will) add a foundational, world-class data asset, covering two-thirds of the global population, to our capabilities“. More to come on this, all of which will be communicated via official internal IPG channels. Snapchat,… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →