Tag: MAGNA

2019.04.05 Last Week in Digital Media

Another week, another last week in digital media. Enjoy! SNAPCHAT Snapchat held the first ever partner day during the week. Announcing a wealth of new features, content, advertising opportunities, and services. Here’s what you need to know: Snap is building the “Snap Audience Network” to monetize non-Snap owned apps. This will be iOS and US-only at launch. To broaden the availability of the… Read more →

2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed: GENERAL The biggest news of the week broke on Saturday, with Bloomberg reporting that there is draft White House Executive Order that would investigate whether the major tech companies and social platforms have breached antitrust laws. By Sunday, the Whitehouse has distanced itself from… Read more →

2018.06.22 Last Week in Digital Media

Here’s the digital media news you may have missed: GENERAL Facebook has started testing paid subscriptions on Facebook Groups. Subscription prices can start at $4.99 and go all the way up to $29.99. It’s a very limited pilot and includes content-driven groups (declutter your home) to more service-oriented ones (college admissions help). MAGNA released their Spring 2018 Advertising Forecasts. Global digital advertising… Read more →

2018.04.27 Last Week in Digital Media

Looking ahead to next week, Facebook’s Developer Conference (F8) kicks off. The F8 agenda features a heavy VR focus and it will interesting to see how FB attempts to re-engage with developers, especially when all new app and bot approvals are currently suspended. GENERAL Amazon is increasing the annual subscription price of Amazon Prime to $119 (up from $99). The price… Read more →

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2017.03.31 Last Week in Digital Media

In the news: Spotify continues to expand their programmatic offering, acquiring MightyTV. MightyTV is an interesting acquisition it was also a platform for TV show recommendations. So it might also signal a more aggressive move into video by Spotify. not media, but Ikea announced a series of low priced IoT smart lights. Priced at $80 for the basic kit, this is 3-4x cheaper than comparable offerings. This… Read more →