Tag: Microsoft

2019.08.09 Last Week in Digital Media

Welcome to another Last Week in Digital Media here’s all the news you may have missed: GENERAL Facebook is embracing Instagram and WhatsApp in a very direct way, with the company putting its name on Instagram and WhatsApp apps. This is a significant change because currently the apps are branded as being from Instagram Inc and WhatsApp Inc respectively. The move… Read more →

2019.06.28 Last Week in Digital Media

Welcome to another last week in digital media. Here’s the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of… Read more →

2018.06.08 Last Week in Digital Media

Here’s all the news in digital media you may have missed last week: General Apple held their Worldwide Developer Conference (WWDC). There were some not-so-subtle digs at Facebook and tracking (see this photo). The IPG Media Lab has a great write up on what brand marketers need to know from WWDC across everything from AR, Siri, Memoji (Apple’s take on Bitmoji)… Read more →

2018.01.26 Last Week in Digital Media

Here’s the news you may have missed: GENERAL A rumor doing the rounds last Friday is that Salesforce is in talks to acquire twitter. This is not the first time rumors have swirled on such a deal before going nowhere. twitter now lets brands sponsor twitter moments. Sponsored moments can include all the usual twitter targeting, as well as branding the… Read more →

2017.09.22 Last Week in Digital Media

Here’s the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a… Read more →