Tag: Nielsen

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.09.28 Last Week in Digital Media

Here’s all the digital media news you may have missed: FACEBOOK SECURITY INCIDENT The big news Friday (9/28) was a security incident on Facebook, exposing up to 90million accounts due to a bug in the “View As” feature (View As has since been disabled). 50million accounts are known to impacted and 40million accounts are being reset as a precaution. The… Read more →

2018.09.07 Last Week in Digital Media

Another busy week, here’s the news from last week in digital media: General Amazon is retiring the names Amazon Media Group and Amazon Advertising Platform (the latter will now be known as Amazon DSP) rebranding their ad business “Amazon Advertising”. UM client, BMW have announced their in-car own voice assistant. The assistant is compatible with other assistants like Alexa, and will… Read more →

2018.01.05 Last Week in Digital Media

Here’s all the news that you might have missed over the holiday break and the first week back. Industry News Rumors are swirling that Amazon is about to introduce advertising on Alexa/Echo devices. Amazon has denied this saying such rumors are false and ill-informed. But the definition of “advertising” on Alexa/Echo is very broad and could be anything from sponsored… Read more →

2017.11.03 Last Week in Digital Media

Industry & Partner News Facebook is testing a new feature called “Sets” which are Pinterest type collections of posts, links, videos and more. This is only available as a very limited test for some users. Nielsen continues to build out their Nielsen Marketing Cloud and is now using Gracenote TV data connected with the Exelate (Nielsen’s DMP) to provide cross… Read more →

2017.10.20 Last Week in Digital Media

Here’s all the news you may have missed: Perhaps the biggest news of the week is that there is now a bill before Congress to regulate political advertising on Facebook and Google in the same way as other media publishers. The bill (called the Honest Ads Act) is sponsored by representatives from both US political parties and would require disclosure… Read more →

2017.09.29 Last Week in Digital Media

Here’s the news from last week: twitter is testing 280 character limits for some users. If you’re not part of the official test, you can use some browser scripts to get access provided you are tweeting via the twitter.com website. Some brands have already started experimenting. (The above was all said in under 280 characters, it would have stopped at… Read more →