Tag: Nielsen

2017.10.20 Last Week in Digital Media

Here’s all the news you may have missed: Perhaps the biggest news of the week is that there is now a bill before Congress to regulate political advertising on Facebook and Google in the same way as other media publishers. The bill (called the Honest Ads Act) is sponsored by representatives from both US political parties and would require disclosure… Read more →

2017.09.29 Last Week in Digital Media

Here’s the news from last week: twitter is testing 280 character limits for some users. If you’re not part of the official test, you can use some browser scripts to get access provided you are tweeting via the twitter.com website. Some brands have already started experimenting. (The above was all said in under 280 characters, it would have stopped at… Read more →

2017.09.08 Last Week in Digital Media

After a brief hiatus, the newsletter is back! Sharing updates from last week and also some of the more noteworthy news from the past few weeks. Linked In has officially launched their Audience Network product. The product has been in beta for several months. The Linked In Audience Network lets your reach professionals based on their Linked In profile across… Read more →

2017.07.07 Last Week in Digital Media

Here’s what you may have missed in the shorter 4th of July week. Facebook is introducing household targeting, which as the name suggests, let’s you target everyone in a household across each of their individual accounts. Household targeting will also work with custom audiences. Household targeting has a number of benefits. You could target holiday clothing/fashion if you know someone… Read more →

2017.02.10 Last Week in Digital Media

Here’s the industry news you may have missed: Nielsen received MRC accreditation for digital TV measurement as part of their TV rating data. This is good news as Nielsen will be in a better position to do cross-platform measurement against a consistent rating currency. Making it easier to plan and buy integrated media. If you or your clients are keen to live stream on YouTube, the… Read more →