Tag: playbook

2019.06.07 Last Week in Digital Media

Another week, another Last Week in Digital Media. Enjoy. GENERAL Nielsen has expanded the Digital Audience Ratings (DAR) YouTube in-app measurement offering to 26 additional markets (bringing the total to 34). There’s a story doing the rounds that French adtech Weborama is attempting to derail Amazon’s acquisition of Sizmek. Sizmek’s Chapter 11 proceedings are still in progress, so there is still time… Read more →

2018.12.07 Last Week in Digital Media

Welcome back to Last Week in Digital Media. This week, I’ll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner.  FACEBOOKThe last issue covered revelations about Facebook’s alleged behavior toward competitors. During the week, the UK… Read more →