Tag: quality data

The Digital Advertising Industry Has An Identity And Data Integrity Problem

This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/6auaiv9Bsl by Joshua Lowcock, @UMWorldwide — AdExchanger (@adexchanger) March 8, 2017 Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity,… Read more →