Tag: SXSW

2018.03.16 Last Week in Digital Media

Here’s all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information… Read more →

2017.03.24 Last Week in Digital Media

It’s impossible to start the wrap of the week that was without touching on the growing noise around Brand Safety on YouTube and Google Display Network (GDN) and the advertisers who have pulled their spend. It’s a good reminder that everyone should be using 3rd party verification and we should be proactively monitoring reports and all partners. How is Google responding? Google is… Read more →