Thought Leadership

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation

This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and […]

3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation Read More »

Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers

It’s a chance to meet the creators of the next generation This article by Joshua Lowcock was originally published on AdWeek on June 15, 2017. It was also republished on the Think With Google blog on June 16, 2016. Does @VidCon matter more than #CannesLions? Some think so https://t.co/zyPB5GSt77 pic.twitter.com/OtqhBRwDNb — Think with Google (@ThinkwithGoogle)

Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers Read More »

The Digital Advertising Industry Has An Identity And Data Integrity Problem

This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/6auaiv9Bsl by Joshua Lowcock, @UMWorldwide — AdExchanger (@adexchanger) March 8, 2017 Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud.

The Digital Advertising Industry Has An Identity And Data Integrity Problem Read More »

Scroll to Top