Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 2 years. The Last Week in Digital Media blog has an archive of most old newsletters.
Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.
The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast is currently in beta. If you’re interested in hearing the news, head over to the podcast page. I am using a text to speech service to create the podcast, so it’s not human but it does work.
Yes, there was no blog post last week. Everything is OK, just the 4th of July holiday slowed the news cycle. IPG Acxiom The biggest news last week was IPG's acquisition of Acxiom Marketing Services (AMS). There will be a lot of internal communications about this over the coming weeks and months. The deal is best understood as strengthening IPGs position in data ownership, specifically around data ethics and privacy; global scale; and proven reputation in data-driven marketing. Arun Kumar, IPGs Chief Marketing and Data Tech. Officer gave a great Q&A on AdExchanger about how the deal will supercharge IPG's first-party ...Read More
Happy 4th of July week! Here's all the digital media news you may have missed: General It's the end of an era, with Google retiring the Doubleclick name, replacing it with "Google Marketing Platform". Announced in this blog post, the change sees tighter integration of Google's Analytics platform (Analytics 360) and essentially deletes "Doubleclick" and appends "360" to every product name. Google will be providing more details on the change during a live stream on July 10 (sign up to watch here). Instagram has released a 48page best practices handbook (PDF) for creators with a focus on IGTV and how to create ...Read More
Here's the digital media news you may have missed: GENERAL Facebook has started testing paid subscriptions on Facebook Groups. Subscription prices can start at $4.99 and go all the way up to $29.99. It's a very limited pilot and includes content-driven groups (declutter your home) to more service-oriented ones (college admissions help). MAGNA released their Spring 2018 Advertising Forecasts. Global digital advertising (display, video, search, and social) will grow by 15% to $250B (down from last year at 18%) and global digital media will represent 45% of ads sales. In the US, digital media will hit 50% of ad sales this year ...Read More
It's a big week ahead, with Vidcon and Cannes putting the spotlight on video, content, and creativity. Looking forward to being able to share all of the news from these industry events next week. Until then, here's all the news you may have missed from last week (and there is a lot of news!). General Net Neutrality is officially dead although Washington State enacted a law providing their Net Neutrality law. If you want a refresher on what it all means, there's a good write-up on Mashable. Snapchat has finally released their developer kit "Snapkit". The kit covers Creative (filters, links, stickers); Login ...Read More
This article was originally published on Campaign US, June 15, 2018. A version of this article was also published on Think With Google, June 19, 2018. YouTube, creators, and fan communities have transformed the definition of "premium content." Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide. Last year, we advised our clients (and all of you) to skip Cannes for VidCon. Many brands — the likes of LEGO, Sony, and Johnson & Johnson — listened, and instead of mingling with creatives on a French beach, they ...Read More
Here's all the news in digital media you may have missed last week: General Apple held their Worldwide Developer Conference (WWDC). There were some not-so-subtle digs at Facebook and tracking (see this photo). The IPG Media Lab has a great write up on what brand marketers need to know from WWDC across everything from AR, Siri, Memoji (Apple's take on Bitmoji) to Apple's stance on ad tracking and life-digital balance. There's a good behind-the-scenes read on the WSJ about the conflict between WhatsApp founders and Facebook. It seems there was a lot of debate on both sides about advertising on WhatsApp ...Read More
It's a milestone week. This week marks the 100th edition of this blog post! Thank you for continuing to read this, for your feedback and comments, and support. It's appreciated. Now onto the news. General a rumor doing the rounds is that Snapchat will be offering a developer platform called "Snapkit". This would include the ability to login with Snapchat on 3rd party services, use Bitmoji, and even integrate with Snap's camera. If the rumor is true, this is long overdue as Snapchat has studiously ignored developers compared to every major tech. company. recode's Code Conference revealed some interesting news about Hulu, ...Read More
Here's the digital media news from last week: General the US Treasury Secretary has urged the Justice Department to review the power that companies like Google have over the US economy. The request comes shortly after a 60minute story about Google. Evidence of the growing OTT ad market, Roku confirmed that last quarters revenue from software license and advertising exceeded their hardware revenue. Instagram now lets users mute posts and stories without unfollowing accounts (and when you mute someone, they don't know). The change is rolling out over the next couple of weeks so you might not see the impact or ...Read More