Blog

Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.

Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.

The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast has been retired. It was beta tested in 2018 using a text to speech service. Old versions of the podcast are still available.

Last Week in Digital

 


2019.01.11 Last Week in Digital Media

Welcome back to Last Week in Digital Media and the first one for 2019. Lot's of news this week! CES 2019 The best download from CES innovation comes from the IPG Media Lab and I recommend you read their blog posts highlighting each day. During my walks of the floor, what stood out was "assistant everywhere". Whether it was Google Assistant or Amazon Alexa, the ability to connect, support, or have them integrated into devices was prevalent across so many devices. There were smart toilets, smart closets, smart Set Top Boxes, and smart plug-ins for your car. There's clearly a belief across hardware ...
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2018.12.14 Last Week in Digital Media

It's the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior to CES. Verizon's acquisition of OATH: continues to struggle, with Verizon taking a US$4.5B write-down on the OATH: business (essentially all of the goodwill) with layoffs expected. There are also reports that OATH: mind wind down/close some Yahoo! and AOL brands ...
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2018.12.07 Last Week in Digital Media

Welcome back to Last Week in Digital Media. This week, I'll include some of the major stories that broke during my the newsletter hiatus. This will also be the second last update of the year given the Holiday season is just around the corner.  FACEBOOKThe last issue covered revelations about Facebook's alleged behavior toward competitors. During the week, the UK parliament released a 250pp document (PDF) with Facebook correspondence that was seized from a company called Six4Three. Here's what you need to know: the documents seized from Six4Three reveal details on Facebook's decisions about data, privacy, and who should have access ...
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2018.11.16 Last Week in Digital Media

Yes, I know I said there wouldn't be the Last Week in Digital Media update this week but given the Facebook news (read on) I had to find a way to get an update out. I hope you find it useful. FACEBOOK The New York Times published an article on Facebook that alleges an executive-led process of denial, cover-up, and really questionable tactics to deflect scrutiny away from Facebook and towards competitors. The full article is a must-read but the NYT also published 6 key takeaways. As a result of the NY Times piece, there are active calls for regulation of Facebook come ...
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2018.11.09 Last Week in Digital Media

There will be no Last Week in Digital Media for the next few weeks, updates will resume in December. If you miss the newsletter, there is always the archive, every past issue is available online. GENERAL Amazon has launched an Alexa app for Windows 10 PCs. Available for free from the Windows Store, the app works with Alexa skills and continues Amazon's push to make Alexa available everywhere. Ever sent something awkward on Facebook Messenger? Spotted in the iOS software release notes, the ability to unsend Facebook Messenger messages is "coming soon" provided you unsend within 10minutes. As part of Facebook's holiday marketing, ...
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2018.11.02 Last Week in Digital Media

A much shorter update this week, but here's all the digital media news you may have missed. GENERAL App research and analytics firm AppTopia report that TikTok is now outranking Facebook, YouTube, and Snapchat in US app downloads (US downloads are up 25%). Usage still lags that of other apps but it gives context to why Facebook is now looking to clone the app. with lasso. Spotify has hit 191MM Monthly Active Users (MAU) and 87MM paid subscribers. 31% of the MAU base comes from the US. Spotify's quarterly report (PDF) forecasts user growth (paid and ad-supported) will continue. CBS has launched a new OTT ...
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2018.10.26 Last Week in Digital Media

Here's the last week in digital media, enjoy! GENERAL A rumor doing the rounds (again) is that Facebook is planning to launch a competitor to TikTok (formerly musical.ly) called Lasso. No launch date has leaked. Lasso is being positioned as different to Facebook's LipSynch live product. more Facebook and music news, Facebook is expanding the way users can use music. Soon you will be able to add a song to your Facebook profile and you can also now add music to Facebook stories. twitter is testing some new features, one of the more interesting proposed twitter updates for brands is "presence ...
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2018.10.19 Last Week in Digital Media

Here's the last week in digital media: GENERAL Pinterest is making a host of changes, phasing out "Buyable Pins" and replacing them with "Product Pins". The change is actually more useful, as Pins will be able to include dynamic pricing and real-time stock inventory (all of this is done using markup on the retailer site). If a consumer pins of retailer products tt should now automatically include the product data. Brands can then pay to promote these pins. Pinterest is also rolling out product recommendations below pins, with the first categories to be tested being style and home decor. Facebook is ...
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