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Last Week in DigitalJoshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.

If you want to subscribe to Last Week in Digital Media and get it in your inbox, subscribe to Last Week in Digital Media at substack. The subscription costs $5 per month or $50 per year.

Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.

The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.

 

 


2020.05.22 Last Week in Digital Media

Hello Welcome to your Last Week in Digital Media, but here’s the news you may have missed: GENERAL Google is rebranding YouTube Google Preferred to YouTube Select. There is no material difference in the offering as part of the rebrand, other than a reference to emerging lineups and brand lift studies and an emphasis on brand suitability some Facebook new product insights from reverse engineer, Jane Manchun Wong. Facebook is working on a feature called Neighborhoods (possibly to take on Patch and Nextdoor) and separately, video stickers. TikTok has a new CEO, ex Disney streaming executive Kevin Mayer. Mayer will ...
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2020.05.15 Last Week in Digital Media

Hello Welcome to Last Week in Digital Media, here’s the news you may have missed: GENERAL twitter has acquired the mobile DSP CrossInstall. CrossInstall has strengths in performance and playable ads. The acquisition is a signal twitter wants to get more performance dollars in the mobile app space (a reminder, twitter also owns MoPub, which provides monetization for mobile apps). Facebook acquired Giphy for a reported US$400MM. Giphy will operate within the Instagram business unit. It’s a notable acquisition as Giphy is used by other platforms include twitter and TikTok, iMessage, and more. This means, technically, Facebook could get insights ...
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How To: (Works!) Import Chrome Extensions into Microsoft Edge (5 Easy Steps!)

Disclaimer I am providing this information and instructions "as is". There is no warranty or support from me, I'm sharing this because I thought it may be helpful to others. I don't work for and I am not affiliated with Microsoft (or Google).  If you find this helpful and want to say thanks, please buy me a coffee. It keeps this page ad-free. Thank you! This review was last updated: May 2020 Overview I was an early beta tester of Microsoft Edge Chromium edition. This is because I am one of the few people who uses Windows 10 on ARM-based laptop, a ...
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Review: Verizon E3200 Mesh WiFi Extender (2020).

Disclaimer I am providing this information and instructions "as is". There is no warranty or support from me, I'm sharing this because I thought it may be helpful to others. If you break your E3200 or anything else in the process you're on your own. If you're concerned about this, I would recommend getting Verizon to help you with the setup.  I am not affiliated with Verizon and this is my personal experience. I am not paid by Verizon and bought the E3200 outright myself.  If you find this helpful and want to say thanks, please buy me a coffee. It keeps ...
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2020.05.08 Last Week in Digital Media

Hello Happy Mother's Day, and here's your Last Week in Digital Media. QUARTERLY RESULTS More digital ad industry quarterly results were released during the week, similar to last week; I won't talk about every company witnessing an ad market slowdown: Pinterest saw 26% user growth, with 367MM Monthly Active Users (MAUs) globally last quarter (PDF link). The company also spoke about diversifying its advertising base and focus on eCommerce. Roku saw active accounts reach 39.8MM for the year (up 37% YoY) (PDF link), and streaming hours up to 13.2B (up 49% YoY). the Walt Disney Company announced its quarterly results ...
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Works! Customize Mouse Buttons and Scroll Wheel on an iPad (Logitech i345 Review)

Important I am not affiliated with Apple or Logitech and this is my personal experience. I am not paid for this review.  If you find this helpful and want to say thanks, please buy me a coffee. It keeps this page ad-free. Thank you! This page has the following sections, you can quickly jump to what you're interested in: Using a mouse with the iPad Pro Logitech Pebble i345 Review with iPad Pro Customizing Mousebuttons on the iPad in iOS Customizing the Scroll Wheel on the iPad in iOS Quickly Turn Off Assistive Touch (Hide the Assistive Touch Icon) Using a ...
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2020.05.01 Last Week in Digital Media

Hello Here’s your Last Week in Digital Media. QUARTERLY RESULTS A few companies reported quarterly results during the week. Here are the highlights: Google parent company Alphabet saw revenue increase YoY (PDF link). YouTube was a notable stand out, with revenue up 33% YoY to US$4B. During the earnings call, the company hinted that eCommerce and shopping will be a priority (PDF link). Facebook saw user growth but some changes in the ad business as the pandemic began to take hold (PDF link). Monthly (MAUs) and Daily Active Users (DAUs) grew in all markets. Other revenue, which is primarily the ...
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2020.04.24 Last Week in Digital Media

Hello Here’s your Last Week in Digital Media and the news you may have missed: GENERAL Facebook made a US$5.7B investment in India’s Jio platform. The move is significant as it opens the door to accelerating Facebook’s eCommerce plans for WhatsApp (something Facebook notes in their media release). Despite the size of the investment, Facebook will be a minority, although the largest minority, shareholder. The Information reports that Facebook still hasn’t shelved plans for ads on WhatsApp. Quibi has stated it has 2.7MM downloads since launch (1MM up on a week ago). It’s also reported that users will soon be ...
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