Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.
The Last Week in Digital Media Podcast has been retired. It was beta-tested in 2018 using a text to speech service. Old versions of the podcast are still available.
Hello! Welcome to another Last Week in Digital Media, your feedback and thoughts are always welcome. Here’s the news you may have missed: GENERAL big news out of IPG during the week with the launch of Kinesso. For more details, you can read the write up on Forrester. some Instagram updates during the week. First, the removal of the “Following tab” which, if anything, is a step in the right direction when it comes to privacy on the app. Instagram also launched Create Mode, available in the Stories camera, that makes it easier to add GIFs, stickers, etc. to a ...Read More
Hey! Here’s your Last Week in Digital Media. GENERAL with holiday season approaching, Google is ramping up Google Shopping. The experience is been redesigned with changes that include a new personalized home page layout and the ability to track prices and be alerted to price drops. Also, Google is leveraging Google Lens to give “style ideas” - upload a photo or share a screenshot of an item of clothing and Google will surface results from across the web showing how other people have styled their look with the item. Instagram too has new shopping-related offerings including AR effects to try-on ...Read More
Hello Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed. GENERAL Given it was AdWeek in New York there was a lot of news, some of which don’t have any official links that I can share so you’ll just have to trust me. Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice. Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per day ...Read More
Hello Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed. GENERAL Given it was AdWeek in New York there was a lot of news, some of which does not have any official links that I can share so you’ll just have to trust me. Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice. Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per ...Read More
Hello Welcome to another Last Week in Digital Media. It’s hard to start a review of the week without details on the State Attorney General probe into Google. Fifty Attorney Generals across various States and Territories (led by Texas) announced an investigation into Google. Alabama and California are not participating, the latter being particularly interesting given California’s moves on online privacy (although possibly balanced against the fact Google’s HQ and most of tech. is in California). The details on the investigation are light but Bloomberg claims to have seen a 29-page document detailing the concerns. It’s reported that Google has ...Read More
Welcome back to Last Week in Digital Media. This week is technically the last few weeks, as I will include some updates from mid-late August that I have not previously shared given I was on vacation. It also means the newsletter is extra long - effectively a post vacation bumper issue! It’s impossible to start without the biggest news of the week, the Google / YouTube FTC fine. The FTC issued a US$170MM fine to Google/YouTube for alleged violations of children’s privacy (COPPA compliance) specifically “[the] service illegally collected personal information from children without their parents’ consent”. The basic premise ...Read More
Welcome to your Last Week in Digital Media and the last one for August! The newsletter will resume after Labor Day. For now, here's the news you may have missed: GENERAL Snapchat announced Spectacles 3.0 will be available for pre-order. Priced at US$380, they're priced at a premium compared to earlier models (V1 US$150 and V2 US$200). The latest model now includes twin cameras that now enable 3D photo effects, improved battery life, improved image/video resolution but loses water resistance. On reviewing everything, it feels like Spectacles are still more of a long term experiment for Snapchat as it learns about ...Read More
Welcome to another Last Week in Digital Media here's all the news you may have missed: GENERAL Facebook is embracing Instagram and WhatsApp in a very direct way, with the company putting its name on Instagram and WhatsApp apps. This is a significant change because currently the apps are branded as being from Instagram Inc and WhatsApp Inc respectively. The move comes as Facebook moves to more tightly integrate the apps but it will also be interesting to see how this plays out when there is a negative issue on one platform. Snapchat is raising US$1B in a short-term debt offering, ...Read More