Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 3 years. The Last Week in Digital Media blog has an archive of most old newsletters.
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Welcome to your Last Week in Digital Media and the last one for August! The newsletter will resume after Labor Day. For now, here's the news you may have missed: GENERAL Snapchat announced Spectacles 3.0 will be available for pre-order. Priced at US$380, they're priced at a premium compared to earlier models (V1 US$150 and V2 US$200). The latest model now includes twin cameras that now enable 3D photo effects, improved battery life, improved image/video resolution but loses water resistance. On reviewing everything, it feels like Spectacles are still more of a long term experiment for Snapchat as it learns about ...Read More
Welcome to another Last Week in Digital Media here's all the news you may have missed: GENERAL Facebook is embracing Instagram and WhatsApp in a very direct way, with the company putting its name on Instagram and WhatsApp apps. This is a significant change because currently the apps are branded as being from Instagram Inc and WhatsApp Inc respectively. The move comes as Facebook moves to more tightly integrate the apps but it will also be interesting to see how this plays out when there is a negative issue on one platform. Snapchat is raising US$1B in a short-term debt offering, ...Read More
There's some big news in regulation this week, so need to address this upfront. The EU ruled that companies using the Facebook Like button on their site will be liable for collecting user data and passing it Facebook (PDF link), full ruling text here. This is major news as the network of sites using the Like button provides Facebook with a lot of intelligence on user behavior and interests (Forbes has a good write up). What is significant is the ruling isn't necessarily restricted to Facebook, a lot of platforms offer something similar (twitter, Linked In, Pinterest) to website owners. Client ...Read More
Welcome to Last Week in Digital Media. It's quarterly reporting season for Facebook, Amazon, Google, and Snap Inc. making for a lot of news (and an extra-long newsletter). But what dominated the headlines during the week was Facebook's settlement with the FTC, so I will be deep-diving on that first. FACEBOOK-FTC SETTLEMENT Facebook's settlement with the FTC is now official. Facebook was issued with a US$5B fine, as well as requirements for Facebook to overhaul its approach to privacy and data security. The fine is accompanied by a 20-year settlement order (PDF link). The FTC "seeks to drive greater accountability at ...Read More
GENERAL back in April, it was discovered that Instagram was experimenting with hiding like counts in Canada. This hiding likes test has now expanded to include Australia, Brazil, Ireland, Italy, Japan, and New Zealand. Keep this in mind for any client who using likes as a measure of engagement/success. Wattpad, the online storytelling community, has launched Wattpad Premium an ad-free subscription tier. They have also rolled out Wattpad Paid Stories globally, enabling writers to earn money directly from their audiences. Wattpad as a platform deserves more brand attention, as not only are the advertising opportunities great but it's also used a source ...Read More
A double issue of Last Week in Digital Media as there was no update during 4th of July week. Here's all the news you may have missed. GENERAL The biggest news of the week hit late Friday when it was reported the FTC has allegedly settled against Facebook in regards to Cambridge Analytica. The Facebook-FTC settlement is US$5B (yes, billion) and is the largest privacy-related fine issued by the FTC. At the time of writing, Facebook has not yet provided any comment or response and there are no updates on the FTC website. It also doesn't close the chapter on ...Read More
Welcome to another last week in digital media. Here's the news you may have missed. GENERAL LiveRamp acquired Data Plus Math for ~US$150MM. Data Plus Math is a cross-screen analytics and measurement company with a particular focus on proving the value of television advertising. the IAB has released their Data Transparency Standard 1.0 (aka Data Label), this is the nutrition-label like description of data segments. Companies that participate in the initiative will be required to undergo an annual audit to ensure their labels are accurate and consistent. This is an important initiative to get behind, as it will go a long way to ...Read More
A longer newsletter this week, but I can promise it's worth it. There was some major news from and about Facebook during the week, so starting with those updates first: Facebook: Calibra / Libra After several months of speculation, Facebook confirmed the development of Libra, a cryptocurrency that would be stored in a digital wallet called Calibra. You can pre-register your interest in Calibra, but Facebook's COO, Sheryl Sandberg says that Libra is a long way from launch (although the Libra Whitepaper suggests a mid-2020 launch). Libra will be overseen by an entity called the Libra Association (see this website) with ...Read More