Blog

Joshua Lowcock publishes a weekly email newsletter for his colleagues summarizing the latest news in digital media, marketing and technology of the week. The email newsletter has been published for over 2 years. The Last Week in Digital Media blog has an archive of most old newsletters.

Copies of the Last Week in Digital Media email are published as a blog on this page, primarily so there is a fully searchable archive. Use the search box to the right (it will search the whole site, not just the newsletters). There are ads on the search results pages (Google requirement) so you may need to scroll down for actual results content.

The Last Week in Digital Media blog is currently published every Sunday afternoon U.S. EST (New York). There is no newsletter during major US holidays, vacation days, or in the event of a major business or personal conflict.

The Last Week in Digital Media Podcast is currently in beta. If you’re interested in hearing the news, head over to the podcast page. I am using a text to speech service to create the podcast, so it’s not human but it does work.

Last Week in Digital

 


2018.04.13 Last Week in Digital Media

We’re only weeks away from the Facebook and Google developer conferences, so the media, data and tech stream of news is slowing to a trickle. INDUSTRY NEWS Firefox has updated their iOS browser to firewall tracking data by default and comes off the back of the previous desktop update which quarantines Facebook data. Firefox’s desktop market share sits in the low teens and on iOS even lower. So it’s unlikely to have any material impact on ad targeting, delivery, etc. there’s an FCC filing from Snapchat that hints at a new pair of Spectacles. Sadly no photos/sketches of Spectacles v2 ...
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2018.04.06 Last Week in Digital Media

As with the past few weeks, the content of the email is best described as Last Week in Facebook, as there continues to be a lot of post-Cambridge Analytica news. But this week, I'm covering off other industry news first: Industry News Congratulations to Spotify who listed on the NYSE. A shout out and thanks to our UM Spotify teams around the world who have contributed to the success of the brand. Save the Date! UM is working on plans for Vidcon 2018. Vidcon 2018 is June 20-23 the Video Advertising Bureau (VAB) an advocacy group covering cable companies and channels, ...
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2018.03.30 Last Week in Digital Media

It's April Fools Day, the Washington Post has kept an up to date list all day of pranks and here's a list of Google's various April Fools jokes.  Facebook Updates Facebook's response to the Cambridge Analytica incident continues. Here's a summary of key Facebook updates: Simplified Privacy Controls: All end-user privacy controls are now centralized in one place, including the ability to disconnect apps. Facebook also released a video outlining the privacy changes. Android Call/Message History: Android users who downloaded their Facebook data discovered that Facebook had call and message logs. Facebook responded by saying this was an opt-in feature, the data ...
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2018.03.23 Last Week in Digital Media

The Facebook-Cambridge Analytica incident dominated the headlines and has implications across the entire industry. So this week, this email is part editorial on the event and then other industry news. Summary: A good primer on the controversy can be found on Vox. Cambridge Analytica obtained a substantial amount of Facebook user data through questionable means. Total Facebook users impacted ranges from 30MM - 50MM. Despite Cambridge Analytica giving undertakings to Facebook that they would delete the data, investigative journalists discovered this was not the case. Further, Cambridge Analytica used the data in marketing for Trump's Presidential campaign. Vox has a really ...
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Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

This article was originally published on AdExchanger, March 22, 2018. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between advertisers and media owners. But very little is publicly said about the trust placed by the public in the advertising industry. Individuals and the public at large have a right to demand and expect that advertisers, agencies, media and platform owners will treat them with respect. In digital, with the wealth of data available to marketers and the pressure to squeeze every last ounce of efficiency out of media dollars, there are always a myriad ...
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2018.03.16 Last Week in Digital Media

Here's all the news you may have missed: General MAGNA intelligence has published a study in partnership with YuMe on the topic of 360 Video. The study shows that 360 video drives higher purchase intent compared to traditional ads. Read the full 360 video report here (PDF link). SXSW has wrapped up, the IPG Medialab SXSW summary has all the information you need to know. AI dominated the conversation while VR and AR continue to be hot topics without a breakout app. iHeart Media has filed for Chapter 11 bankruptcy. Chapter 11 gives iHeart an opportunity to restructure and the company ...
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2018.03.09 Last Week in Digital Media

A somewhat slower new cycle this week (Ha ha ha...) with the countdown to the upfront cycle as well as the developer conferences for Facebook and Google, a lot of companies are holding back on announcements. General twitter, who have been struggling with the best way to balance account verification against implied endorsement of a user and their opinions may have a solution. twitter is planning to open verification to everyone. Announced during a live stream, twitter confirmed it is still working out the best way to scale the verification to everyone and that verification won't be mandatory. As yet, there's ...
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2018.03.02 Last Week in Digital Media

Here's the news you may have missed from the past week. General Mobile World Congress (MWC) recently wrapped up. The IPG Media Lab has a good write up of the Top 5 takeaways: Apple still dominates, 5G, AI is becoming important in mobile, AR is the bright and shiny toy, and blockchain/cryptocurrency is making an impact. Read the lab's write up to learn more. California and Arizona released updated rules on self-driving vehicles. In a significant move, both will States will allow vehicles to operate without a driver behind the wheel. In California, this will still require the car to ...
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