Joshua Lowcock writes a regular newsletter called Last Week in Digital Media or as it’s sometimes affectionately called “Joshua Lowcock’s Newsletter”. It is a summary of the week’s news in digital media, marketing, and technology. It is currently closed to new subscribers.
Subscribers include people from companies such as Facebook, Google, Microsoft, Snap, Twitter, the World Federation of Advertisers, and more. So, as a reader, you’re in good company.
Hey! A happy 4th of July long weekend to my US readers. Here’s your final Last Week in Digital Media and all the news you may have missed. GENERAL according to recent statements from Adam Mosseri, Instagram seems to be on a path to become more like TikTok, with plans to show full-screen recommended videos in the feed. The most telling statement is probably when Mosseri states Instagram is “no longer a photo-sharing app or a square photo-sharing app.” that said, Instagram is also copying twitter, with plans for a super follows offering of its own. Instagram’s offering, “Exclusive Stories,” ... Read More
Hello Welcome to your Last Week in Digital Media. Before the general news, the big news comes from Google. Google has decided to delay the phase-out of 3rd party cookies at least until 2023. This extends the life of 3rd party cookies by two (2) years, along with a 90-day phase-out period as agreed by Google with the UK competition regulator. Google’s decision is not surprising given all of the headwinds facing the FLoC/Privacy Sandbox proposals (antitrust, privacy, security, publisher opt-outs). The delay doesn’t mean 3rd party cookies will be around forever, but it does buy the industry more time ... Read More
Hello Welcome to your Last Week in Digital Media and all the news you may have missed. GENERAL ads are coming to VR, with Facebook’s Oculus testing ads in Blaston and two other unnamed titles. The Oculus ads will adhere to Facebook’s ad policies and leverage Facebook data to ensure relevance. Instagram is bringing ads to Instagram Reels. Ads can be horizontal or vertical, up to 30 seconds in length, and will run on a loop. TikTok has signed on as the title sponsor of Vidcon, taking the place of YouTube. In some sense, it feels like a generational shift ... Read More
Hello Welcome to your Last Week in Digital Media and all the news you may have missed: GENERAL Apple held its developer conference during the week (WWDC), and there was a lot of news in the privacy space, almost worthy of a newsletter in and of itself. I’m going to try and do it justice while keeping it brief. During the developer sessions, Apple previewed plans for iOS 15, many of which take further steps to protect user privacy. iOS 15 privacy updates include: the iOS default Mail app lets users block pixel tracking. Impacting everyone from newsletter writers (hello!) ... Read More
Hello Welcome to your Last Week in Digital Media and all the news you may have missed. The week's big news was Facebook’s response to the Oversight Board decision on former President Trump’s suspension. The short version is the suspension will now last two (2) years from the date of the original suspension. This doesn’t mean Trump will be allowed back on the platform, as Facebook does provide an allowance for additional review; in their words, “we will look to experts to assess whether the risk to public safety has receded.” Facebook is looking to bring transparency to the “newsworthiness ... Read More