Media Coverage

2021

DigiDay
December 9, 2021

• First-party data takes center stage for more publishers

The Drum
November 18, 2021

• Why email is not a sustainable alternative to cookies

The Drum
November 16, 2021

• Adapting to the data-obsessed and privacy-cautious world

Forbes
November 3, 2021

• Advertising In Reliable News Sources Provides Stronger Brand Effectiveness

Digiday
November 3, 2021

• The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds

The Information
November 1, 2021

• Facebook, Snap Eye Commerce Expansion as Apple Roils Ads Businesses

Beet.TV
October 2021

• In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock (video)

DigiDay
October 8, 2021

• Google creates new policy to prevent advertisers, creators from making money off of climate misinformation

Mi-3
October 6, 2021

• Advertisers risk ESG compliance to keep spending $200m with Facebook as whistleblower crisis deepens

The Drum
October 4, 2021

• Key takeaways from Frances Haugen’s Facebook allegations

MediaPost
September 29, 2021

• IPG Urges Ad Community To Pressure Platforms That Enable Misinformation

Business Insider
September 27, 2021

• Ad giant IPG slams social networks for failing to contain disinformation

CampaignBrief Asia
September 23, 2021

• Mediabrands Study examines the risk of misinformation across social media

MarketingBrew
September 8, 2021

• Brands are still playing ball with clickbait ad sites

MediaPost
August 18, 2021

• Comscore Teams With NewsGuard To Thwart ‘Misinformation’ Ad Buys

Business Insider
August 5, 2021

• Big brands are funneling as much as $2.6 billion into misinformation websites per year

AdAge
July 14, 2021

• Twitter discontinues Fleets as marketers show little interest

AdNews
July 12, 2021

• Reddit opens Australian office to capitalise on local growth

Digiday
June 29, 2021

• Verizon Media adds shopping data with Catalina partnership

Morning Brew
June 16, 2021

• Media buyers are using this tool to avoid misinformation

Wall St Journal
June 15, 2021

• CMO Summit: Walking the Talk: The Rise of Ethical Media Buying 

CampaignAsia
June 15, 2021

• Apple’s role in the splintering of the internet

BusinessInsider
June 10, 2021

• YouTube’s new plan to put ads on all videos is getting backlash

DigiDay
June 8, 2021

• ANA’s new index to gauge brands’ social responses

AdAge
June 1, 2021

• Twitter’s plan for full-screen mobile ads starting with Fleets

Insider.com
May 24, 2021

• IPG is using a new tool to help advertisers avoid misinformation

ADMA
May 11, 2021

• ADMA Cookie Masterclass

Insider.com
May 6, 2021

• Facebook delays meeting with advertisers after Oversight Board kicks Trump ban back to the platform

Insider.com
April 27, 2021

• 12 companies best positioned to ride out Apple’s privacy changes

ADMA 
April 21, 2021

• Cookie Deprecation CMO Briefing

AdWeek
April 16, 2021

• Adweek Special Report: The Death of Cookies

Digiday
April 13, 2021

• Vendors jostle for position ahead of coming contextual pivot

AdWeek All Star: 2021
April 12, 2021

• Adweek’s Media All-Stars: 19 Agency Standouts

AdWeek
April 5, 2021

• Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right

Business Insider
March 30, 2021

• IPG and Omnicom are touting a new tool to help advertisers avoid misinformation

IPG Media Lab Floor 9
March 5, 2021

• The Aftermath of Facebook vs. Australia

Mi-3 Australia
February 22, 2021

• Six ACCC proposals that could yet change digital advertising as we know it

Campaign Asia
February 19, 2021

• Marketers have the power to fix media imbalances
  also published in Campaign US

Washington Post
February 18, 2021

• Facebook’s ban on Australian news triggers greater scrutiny of its vast power

Business Insider
February 17, 2021

• More than 4,000 advertisers ads alongside vaccine misinformation

Mi-3 Australia
February 16th, 2021

• ACCC risks strengthening big tech’s dominance without first tackling privacy
• After ACCC review, data, segmentation, and targeting could become more expensive for everyone

Straits Times
February 10, 2021

• Smaller social media firms making bigger strides in combating fake news, hate: Study

The Drum
February 9, 2021

• TikTok races ahead of Facebook, Google and Twitter in fight against harmful content

Mi3
February 8, 2021

• TikTok cleans up as IPG Mediabrands audits social media platforms

Reuters
February 8, 2021

• Facebook, Twitter outpaced by smaller platforms in the fight against harmful content

Wall Street Journal
January 29, 2021

• Facebook to Test News Feed Controls for Advertisers

AdAge
January 29, 2021

• Facebook surprises brands with a test to see if it can tame news feed

Mi-3
January 27, 2021

• Ad execs say Australia can handle a Google exit

4As’ Decision 2021
January 25, 2021

• Data Privacy: Maximizing Advertising Effectiveness While Respecting The Consumer (Panel)

Digiday
January 21, 2021

• Why ethical dilemmas are putting brands and their media buying in the spotlight

Digiday
January 20, 2021

• Media responsibility is now corporate social responsibility

CampaignAsia
January 19, 2021

• WhatsApp privacy crisis could erode Facebook’s dominance over user time

AdAge
January 4, 2021

• Rob Leathern departs Facebook