Thought Leadership

This article was originally published on AdExchanger, March 22, 2018. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between advertisers and media owners. But very little is publicly said about the trust placed by the public in the advertising industry. Individuals and the public at large have a right […]

by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography (Instagram) to music (Spotify); to banking (ApplePay) and transportation (Uber). From a media perspective, mobile first has become

This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and

It’s a chance to meet the creators of the next generation This article by Joshua Lowcock was originally published on AdWeek on June 15, 2017. It was also republished on the Think With Google blog on June 16, 2016. Does @VidCon matter more than #CannesLions? Some think so https://t.co/zyPB5GSt77 pic.twitter.com/OtqhBRwDNb — Think with Google (@ThinkwithGoogle)

This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/6auaiv9Bsl by Joshua Lowcock, @UMWorldwide — AdExchanger (@adexchanger) March 8, 2017 Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud.