2018.09.16 Last Week in Digital Media

If you have family, friends, loved ones, or colleagues in the path of Hurricane Florence please stay safe.
Google will be matching up to $1M in donations to the Red Cross in support of relief efforts.
Here’s the news from last week in digital media:

PEOPLE

  • Snapchat’s Chief Strategy Officer (Imran Khan) is leaving the company. There has been a steady stream of executive departures from Snap which is fueling some investor frustration.  Khan was a key dealmaker at Snap.
  • in other executive departures, Oath: CEO Tim Amstrong is leaving the company. Armstrong oversaw AOL’s acquisition by Verizon and overall advertising/adtech aspirations. Armstrong will be replaced by Oath:’s COO, K. Guru Gowrappan. There is speculation that Armstrong’s departure is a sign that Verizon’s enthusiasm for adtech is waning.
  • The New Yorker magazine ran a profile piece on Mark Zuckerberg. It’s a long piece and while it doesn’t reveal anything new, does trace the history of Facebook and the challenges it has faced which provide a perspective on Zuckerberg’s management style, thought processes, and why the organization has struggled with recent challenges around fake news, data, and privacy.
  • Also during the week, twitter CEO Jack Dorsey held an hour-long interview with NYU’s Jason Rosen. Dorsey talks about how twitter struggles as a public space, whether twitter can be a neutral set of pipes and compares twitter to Washington Square Park (the often requested tweet edit button is also discussed).
GENERAL
VIDEO
  • Vertical Video Ads are now available on YouTube for TrueView and Universal App campaigns. In a mobile-first world, vertical video for YouTube is a great addition to the platform. This is true vertical video (no black bars) and also means you can now use the same vertical video ad creative across YouTube, Snapchat and Instagram.
  • Facebook has released new ad products for the holiday season. Notably some new holiday templates for video ads and better instant storefront integration. While these templates are targeted at SMB advertisers, it does show Facebook’s priority for holiday will be video and eCommerce campaigns.
  • Snapchat is allowing up to 20 news partners to create curated stories from user-generated content on Snap within the Discover section of the app. Launch partners that will have access to this capability include CNN, Buzzfeed, NBC, Cosmopolitan, Refinery29, and Telemundo.
RESEARCH
  • Pew Research has a study that shows 2/3 of Americans get their news from social media. Interestingly, reddit stands out as one of the sites with the most news focused users (73% of reddit users source their news from the platform). The top social sites for news are (in order) reddit, twitter, then Facebook.
TRUST, SAFETY, AND PRIVACY
OTHER
  • FEMA will be conducting a National Test of the Emergency Alert System (EAS) and Wireless Emergency Alerts (WEA) on Sept 20, 2018 at 2:18pm EDT. If circumstances, such as a major weather event, cause the IPAWS National Test to be postponed, the backup date is Wednesday, October 3, 2018. You can learn more about the FEMA test on their website.

Have a great week and if you want a distraction, check out the Web Design Museum, it shows you website design trends from major companies from 1995-2005.

Joshua