2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year.

GENERAL

VIDEO

MEASUREMENT

  • the IAB has released a report that the Open Measurement SDK (which supports in-app advertising measurement) has combined reach across 2B devices (globally). If you’re serious about mobile app inventory quality, you should prioritize partners that are SDK certified, including in the US, Flipboard, Gameloft, GetDabbl, Google, InMobi, Intowow, Inmarket, Pandora, and Tapjoy.
  • Nielsen published their Q2 Total Audience Measurement report. Some highlights include that free (broadcast) TV was up (now 13% of all US homes), virtual Multichannel Video Programming Distributors (vMVPDs) which includes Hulu, YouTube TV are up, and radio is holding strong at 93%. Total media consumption, across all devices, sits at 10 hours per day but that includes multiple devices, sharing the same hours.

PRIVACY, TRUST, and SAFETY

I want to end the year on a note of optimism, hope, and fun. So the final important distraction of the week is from NASA and their New Horizon mission. You can send your name to the New Horizon spacecraft, for free, but you must register by December 21. Names will be sent on January 1, which makes for a fun way to start 2019.

Have a safe and happy holiday season and New Year.

Joshua