2019.03.22 Last Week in Digital Media

It’s another issue of Last Week in Digital Media. Here’s all the digital media news you may have missed:

GENERAL

STATS & RESEARCH

  • traditional media, particularly TV, likes to tout that it’s more viewable than new media. Research from the IPG Media Lab shows that around 29% of TV ads are non-viewable (regardless of the placement of an ad in a pod). If you’re interested in the full TV viewability study, you can download it here.
  • Deloitte published their 13th Annual Digital Media Trends report and have stated that more people now pay for streaming services than cable (69% v 65%).
  • Deloitte’s perspective is also in line with new research from the MPAA. The Global THEME (Theatrical and Home Entertainment Market Environment), Media Report (pdf link), has digital home entertainment vs physical driving growth (pp30), and online TV/IP TV outpacing cable and satellite (pp31). That said, cable and satellite still account for the bulk of industry revenue.
  • Nielsen released research their Total Audience Report (pdf link) that shows time spent with US adults on media is flat at 10hours 30min per day. There were some shifts within usage, live TV down 10min, smartphone apps up 16min (pp3). The full report is worth a read, as it examines what influences consumers to consume certain content/platforms, has demographic breakdowns, and also examines media consumption from a multicultural perspective.
  • Newzoo (a gaming and eSports analytics company) has released a study on mobile gaming. The full mobile gaming study (registration required), undertaken in partnership with Activision-Blizzard, has details on demographics, usage, and attitude to advertising of mobile gamers. The study ran across the US and parts of Europe and surveyed 12,000+ consumers and found that mobile gamers are both receptive to advertising, are gender-balanced (50/50), and are influential in purchasing decisions.

REGULATORY

  • Alphabet was fined by the EU €1.49 billion by antitrust regulators, specifically for issues related to search advertising. In the EU’s own words “Google has abused its market dominance (in Search) by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites”. As part of a concession with EU regulators, Google will be offering Android users the ability to switch browsers and search engines.
  • the possibility of antitrust investigations into Facebook is gathering pace, with Congressman Cicilline, Chairman of the Sub Committee on Antitrust, sending a letter to the FTC (PDF link) requesting an investigation be opened into whether Facebook has violated antitrust laws. The letter is very comprehensive, with a page and a half of footnotes as supporting evidence.
  • Washington DC has introduced privacy legislation, specifically to protect consumers in the event of a data breach. If you’re interested in reading the full proposed Security Breach Protection Amendment Act of 2019, you can do so here (PDF link) The proposal covers additional security requirements, disclosure in the event of a breach, as well as post-breach identity theft protection for consumers.

PRIVACY, TRUST, and SAFETY

Joshua

PS. It’s been a while since there is a distraction of the week. While I personally love this Nvidia AI tool that can make a doodle into a photo-realistic image, sadly it’s not available to the public yet. So instead, have fun with this great iOS app (Morphin) that can take your selfie and using AI can put your face into various famous scenes in GIF form. You can also put add meme text. Have fun!