2020.02.14 Last Week in Digital Media

Hey!

Here’s your Last Week in Digital Media.

GENERAL

STREAMING (VIDEO & AUDIO)

  • Roku released its Q4 2019 results (PDF link). The service added 9.8MM accounts, making a total of 36.9MM by year-end. Roku claims Roku powers nearly 1 in 3 smart TVs sold in the US. Roku called out that its advertising business continues to grow and predicts half of US households will cut the cord by 20204.
  • YouTube is ending the ability for users to subscribe to YouTube TV through Apple’s App Store. Instead, you’ll need to pay YouTube directly. This change could be because YouTube wants to avoid having to pay Apple a 30% cut, or a way to capture more data about users for targeted advertising, or an escalation in the streaming wars (given Apple TV+).
  • another sign of the increased heat in the streaming wars, Netflix has struck a deal with Samsung that gives Samsung device owners exclusive content. It’s worth reading the Techcrunch analysis, which highlights how mobile streaming is increasingly a carrier and/or partnership lead battleground.
  • a service likely to be sued out of existence call Jam has launched in beta. It lets you split the costs/share passwords of various streaming services amongst people you invite. While the Jam app may violate the terms of service of several services, but it’s interesting given subscription password sharing is an open secret and challenge in the industry.
  • iHeart has launched an Ad Marketplace for podcasts called the iHeart Podcast Adsuite. Features include the ability to have local and dynamic ad insertion, daily ad takeovers, and ways to connect with Podcast influencers (podfluencers).

REGULATORY

Thanks for reading, and have a great week.

Joshua

PS. There won’t be a newsletter next week. Thank you in advance for your patience understanding.