2020.08.21 Last Week in Digital Media

Hello

Welcome to your Last Week in Digital Media and all of the news you may have missed:

GENERAL

ONLINE VIDEO and STREAMING

RESEARCH

  • Nielsen’s Q1 2020 US Share of Daily Time by Platform data is now available. The date is interesting (check out the chart here) as it breaks out and compares media consumption with comparisons of Q1 19 to Q1 20 and by demographic. Across all demos, Live and time-shifted TV consumption are on the decline, and smartphone and app use continues to increase. The full report is available here (registration required).
  • Pinterest insights data is always interesting to trawl through. They’re showing that searches for “fall hair color” +2408% (a sign that COVID home hair styling continues to be a trend). Plans for upgraded home entertainment experience are also increasing with “wall tv unit design” up 166%. Contact your Pinterest lead for more details.
  • Pew Research has come out with a new study that suggests that most Americans think social media censors political viewpoints. The study is worth a read as it gives you a perspective on US positions on social media and how they have become highly partisan.

REGULATORY

PRIVACY, TRUST, and SAFETY

Say safe and have a great week.

Joshua