2021.01.15 Last Week in Digital Media

Hello

Here’s your Last Week in Digital Media and all the news you may have missed:

2021 FORECASTS & TRENDS

It was CES week, and there’s a lot that I could write about it, but instead, I recommend you read the excellent IPG Media Lab CES Trend Report. Or, if you prefer, the award winning IPG Media Lab podcast.

Staying with the forward-thinking theme:

GENERAL

  • there’s a Snapchat patent that suggests that Snap is making progress on an Events offering. The patent hints at integration with lenses, filters, and SnapMaps. If you find the whole adtech patent space interesting, worth subscribing to PatentDrop.
  • Apple is rumored to be considering a paid subscription service for podcasts. It’s not a surprising move given how hot the space is and because podcasts could serve as a good source of ideas for Apple TV+ originals.
  • Google has concluded its acquisition of Fitbit. Something to commit to memory, the media release reiterates that “(Google) has made a series of binding commitments with global regulators, confirming that Fitbit users’ health and wellness data won’t be used for Google ads and this data will be kept separate from other Google ad data.”

ONLINE VIDEO / STREAMING

REGULATORY

PRIVACY, TRUST, and SAFETY

  • as the US approaches the inauguration of President-elect Biden, platforms are making changes to protect the integrity of the inauguration. Facebook has made a public statement, Snapchat made permanent bans and YouTube temporary suspensions. From twitter, Jack Dorsey shared a series of tweets that provided a thoughtful, and worth reading, perspective on the decision-making process and consequences of bans.
  • Facebook has addressed one of the #StopHateForProfit organizers’ concerns and hired a VP of Civil Rights. Roy L Austin Jr will join the company on January 19th.

Stay safe and have a great week.

Joshua

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