2021.05.21 Last Week in Digital Media


Here’s your Last Week in Digital Media and all the news you may have missed.



Snap and Google held their partner and developer events (respectively) during the week. There was a lot of content, so here a brief takeaway from each.


the IPG MediaLab has a good summary of Google’s event.


  • Snap’s partner conference underscored their focus on AR. Snap showed their AR glasses (Spectacles). Not commercially available and very much an early prototype (battery life is 30minutes), it really gives you a glimpse of Snap’s AR vision. At the end of the week, Snap acquired the company that makes the AR display for the glasses.
  • the other stand out was Snap’s plans for Snap Maps. Including something called “Layers,” which lets people add partner content to Snap maps. It makes Snap Maps more personal and social, with initial partners including Ticketmaster and The Infatuation, and it has clear ad and retail implications.



Have a great week.


PS. No distraction yet, but an announcement. After 5 years, I am planning on ending Last Week in Digital Media this June. This has always been a personal project, and I’m no longer able to commit the time each evening and weekend. Thanks, as always, for reading.

PPS. That said, there is a distraction. Try the Terms and Conditions Game from Evil Corp. Good luck!

Scroll to Top