This article was originally published on AdExchanger, March 11, 2020. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around how to protect the public by combating the spread of misinformation. As with the virus itself, it’s critical that the industry practices good hygiene and acts responsibly to protect society. As… Read more →
Category: thought-leadership
The 3R’s of Digital
This article was originally published on MediaPost, January 17, 2020. As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the future of our… Read more →
How 30,000 screaming fans chimed in a new era of premium content
This article was originally published on Campaign US, June 15, 2018. A version of this article was also published on Think With Google, June 19, 2018. YouTube, creators, and fan communities have transformed the definition of “premium content.” Brands and agencies can either adjust to this new reality, or they can be left behind, argues Joshua Lowcock of UM Worldwide.… Read more →
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
This article was originally published on AdExchanger, March 22, 2018. The advertising industry often talks about trust – trust between advertisers and their agencies, trust between advertisers and media owners. But very little is publicly said about the trust placed by the public in the advertising industry. Individuals and the public at large have a right to demand and expect that… Read more →
The coming post-mobile world: LTE Smartwatches and the Age of Assistance
by Joshua Lowcock September 24, 2017 It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively witnessed mobile transform categories and industries from photography (Instagram) to music (Spotify); to banking (ApplePay) and transportation (Uber). From a media perspective, mobile first has become an accepted maxim and statistics… Read more →
3 Areas to Partner with CMOs to Drive Transformation and Digital Innovation
This article was originally published on CIO Review, July 20, 2017. CIOs are often asked to help drive organizational transformation and digital innovation. The challenge is finding the right sponsors within an organization. Over the past several years, it’s increasingly the CMO who is the champion of digital and transformation. Why? Because the media and marketing landscape is more digital,… Read more →
Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers
It’s a chance to meet the creators of the next generation This article by Joshua Lowcock was originally published on AdWeek on June 15, 2017. It was also republished on the Think With Google blog on June 16, 2016. Does @VidCon matter more than #CannesLions? Some think so https://t.co/zyPB5GSt77 pic.twitter.com/OtqhBRwDNb — Think with Google (@ThinkwithGoogle) June 18, 2017 The advertising… Read more →
The Digital Advertising Industry Has An Identity And Data Integrity Problem
This article by Joshua Lowcock was originally written for and published on AdExchanger. The Digital Advertising Industry Has An Identity And Data Integrity Problem https://t.co/6auaiv9Bsl by Joshua Lowcock, @UMWorldwide — AdExchanger (@adexchanger) March 8, 2017 Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity,… Read more →
2016.06.24 Last Week in Digital Media – Vidcon Editorial
Unlike most of the senior people in the industry, I didn’t attend Cannes. Aside from client meetings and work, last week I spent 2 days in Anaheim for Vidcon. What is Vidcon? Vidcon is an online video conference, now in its 7th year and dedicated to people who create and love online video – and by online video I mean… Read more →
