2018.02.16 Last Week in Digital Media

Here’s the news you may have missed:

GENERAL

  • Chrome Ad Blocking came into effect February 15th. The Chromium Blog published more details on ad blocking works and clearly explaining that the goal is not to block all ads but to improve the ad experience.
  • In the rumor category, Facebook is allegedly working on their own smart speaker as well as a touchscreen video based device. If true, expect to hear more come May during F8, the Facebook Developer’s conference.
  • Snapchat is taking steps to rebuild relationships with creators and influencers. This is a big shift from a year ago, where Snapchat essentially shunned this community. New tools available to creators include detailed audience analytics showing content views, engagement, and demographics. This could see a rise in creator led marketing opportunities on Snapchat.
  • A year ago, Google announced AMP (Accelerated Mobile Pages) for Ads. The next iteration is AMP Stories, which are Snapchat-esque story type modules. Perfect for mobile, a host of publishers have already got on board including CNN, the Washington Post, Conde Nast, Meredith, Mashable and more. Of note, AMP will also be available in email (specifically Gmail) which may ignite new interest in email as a fully interactive marketing and media channel.
  • Snapchat has opened their marketing API to developers. This should enable more interesting programmatic media opportunities on the platform e.g. integration of real-time inventory into ads. Previously the API was only available to a limited range of developers, so the broader availability should kick off some ad production innovation.
  • Our client and friends over at Accenture released their Technology Vision 2018, featuring 5 trends shaping the future of business. These are Citizen AI, Extended Reality, Data Veracity, Frictionless Business, Internet of Thinking. You can read the full 78-page report here (PDF), the section on Data Veracity is particularly relevant for the advertising and media industry.