2018.09.21 Last Week in Digital Media

Welcome to another Last Week in Digital Media. Here’s all the news you may have missed:


  • Amazon has launched a visual shopping tool called Scout where you simply thumb up/down the products you like/dislike. Discovered by CNBC, Scout actually fixes the biggest problem on Amazon – it’s a great place to search, not a great place to browse. Scout currently covers products in the home furniture, kitchen and dining products, women’s shoes, home decor, patio furniture, lighting and bedding categories (yes, that’s a lot but it’s not everything on Amazon)
  • As reported 2 weeks ago, Instagram has added new eCommerce/shopping offerings to the platform. This includes expanded availability of Shopping in Stories (now 46 countries), but the big update is the addition of a Shopping Channel in Explore, which in Instagram’s words is “dedicated to Shopping posts from the brands you follow and brands you might like.” If you want to take advantage of this feature in the holiday-season, reach out to your Facebook contact.

Have a great week.


PS. A reminder to all new subscribers. Archives of the last 2 years of newsletters can be found here (searchable and meta-tagged).