2019.09.27 Last Week in Digital Media


Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed.


  • Given it was AdWeek in New York there was a lot of news, some of which don’t have any official links that I can share so you’ll just have to trust me.
  • Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice.
  • Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per day on Snap and opening the app. on average 20 times.
  • Snapchat shared that their video ad unit will now extend to 3minutes, with users still having the ability to skip ads.

In non-AdWeek general news:


  • Disney and Roundel (Target’s advertising arm) are partnering that will enable Disney advertisers to access Target shopping data. Disney and Target claim that there’s a 70% overlap of their customers, giving the Roundel offering particular strength in closed-loop measurement.
  • NCC Media, the combined sales arm of Comcast, Charter, and Cox rebranded as AmpersandTV. Positioned as more than just a rebrand, the newly named entity is increasing the emphasis it places on data-driven media activation.
  • ESPN is looking to bring interactive programming to Facebook Watch. As part of a new deal, ESPN will bring content to Facebook watch exclusively and leverage features such as Watch Parties, polls, or live talent Q&As.


Thanks for reading and have a great week


PS. A little tip for those of you reading on a Sunday, it’s not too late to register to have your name on the next NASA Mars Rover mission. The deadline is September 30.