2019.09.27 Last Week in Digital Media

Hello

Welcome to another Last Week in Digital Media. As always, welcome your feedback so contact me anytime. Here’s the news you may have missed.

GENERAL

  • Given it was AdWeek in New York there was a lot of news, some of which don’t have any official links that I can share so you’ll just have to trust me.
  • Hulu hinted transactional ads are coming to their platform next year, where users can push information from an ad to their phone or interact via voice.
  • Snapchat said that it has on average 203MM Daily Active Users (DAUs), spending 30mins per day on Snap and opening the app. on average 20 times.
  • Snapchat shared that their video ad unit will now extend to 3minutes, with users still having the ability to skip ads.

In non-AdWeek general news:

VIDEO

  • Disney and Roundel (Target’s advertising arm) are partnering that will enable Disney advertisers to access Target shopping data. Disney and Target claim that there’s a 70% overlap of their customers, giving the Roundel offering particular strength in closed-loop measurement.
  • NCC Media, the combined sales arm of Comcast, Charter, and Cox rebranded as AmpersandTV. Positioned as more than just a rebrand, the newly named entity is increasing the emphasis it places on data-driven media activation.
  • ESPN is looking to bring interactive programming to Facebook Watch. As part of a new deal, ESPN will bring content to Facebook watch exclusively and leverage features such as Watch Parties, polls, or live talent Q&As.

PRIVACY, TRUST, and SAFETY

Thanks for reading and have a great week

Joshua

PS. A little tip for those of you reading on a Sunday, it’s not too late to register to have your name on the next NASA Mars Rover mission. The deadline is September 30.