2020.07.03 Last Week in Digital Media

Hi

Welcome to Last Week in Digital Media, and for those celebrating, I hope you had a good 4th of July weekend.

GENERAL

  • Pinterest released a new report (PDF link) showing holiday searches are both happening now (earlier) and higher than would is typical for this time of year. It seems people want to go big for the holidays.
  • Pinterest is testing a revenue-sharing model with publishers using the feature video ad unit. Tastemade is the first publisher to participate in the trial.
  • Discord is repositioning itself as an app for anyone. Historically popular with gamers for both voice, video, and text chat, Discord is looking to make it easier for anyone to use.
  • expect some changes to the Quibi app over the coming weeks. The company sent an email to subscribers advising of updated Terms of Service, including specific reference to Chromecast and AirCast streaming, as well as new social sharing features.
  • Facebook is shutting down some of its experiments, including Hobbi (a take on Pinterest) and Lasso (a take on TikTok). Both apps will close on July 10th. It looks like Facebook will be focusing on Reels within the Instagram app.
  • a few weeks ago, Google made it easier for any business to create free product listings in Google Shopping. Google will now surface these free listings in the primary Google search result page. Sponsored listings will still get priority.
  • Facebook is expanding the ways creators can make money with video, including increased availability of subscriptions, tipping, and also advertising. There are monetization thresholds, and the ad formats are the same as other Facebook in-stream ads.

ONLINE VIDEO

FACEBOOK AD BOYCOTT

REGULATORY

PRIVACY, TRUST, and SAFETY

  • the Dangerous Speech Project has a handy summary (PDF link) of hate speech policies by major platforms at the end of a document that also includes suggested proposals on how to tackle the issue.
  • in response to a few people who sent a note last week (thanks!), here are the brand safety hubs for Facebook, twitter, Snap, and YouTube.

Thanks for reading, and always happy to hear from you.

Joshua

PS. In a year where no one is really able to travel, you can register with NASA to send your name to Mars as part of the Perseverance mission which is scheduled to depart late July 2020.