Tag: IOS

2018.06.29 Last Week in Digital Media

Happy 4th of July week! Here’s all the digital media news you may have missed: General It’s the end of an era, with Google retiring the Doubleclick name, replacing it with “Google Marketing Platform“. Announced in this blog post, the change sees tighter integration of Google’s Analytics platform (Analytics 360) and essentially deletes “Doubleclick” and appends “360” to every product… Read more →

2018.04.13 Last Week in Digital Media

We’re only weeks away from the Facebook and Google developer conferences, so the media, data and tech stream of news is slowing to a trickle. INDUSTRY NEWS Firefox has updated their iOS browser to firewall tracking data by default and comes off the back of the previous desktop update which quarantines Facebook data. Firefox’s desktop market share sits in the… Read more →

2018.03.30 Last Week in Digital Media

It’s April Fools Day, the Washington Post has kept an up to date list all day of pranks and here’s a list of Google’s various April Fools jokes.  Facebook Updates Facebook’s response to the Cambridge Analytica incident continues. Here’s a summary of key Facebook updates: Simplified Privacy Controls: All end-user privacy controls are now centralized in one place, including the ability to… Read more →

2017.09.22 Last Week in Digital Media

Here’s the news you may have missed : Instagram has added the ability to use face filters in live broadcasts. The feature is rolling out globally over the next few weeks. While no ad opportunities are available yet, it may prove useful for branding events where live streaming is popular (concerts, sports, festivals, etc). Google acquired part of HTC, a… Read more →

2017.06.09 Last Week in Digital Media

A mixed update this week, as Apple’s Worldwide Developer Conference (WWDC) tends to result in less announcements from everyone as the news can get lost as Apple dominates the news cycle. Starting with WWDC: Apple is building ad blocking and 3rd party tracking blocking in the next version of Safari. Apple is applying AI to the way cookies get blocked and it’s based on understanding… Read more →

2017.04.07 Last Week in Digital Media

Google/YouTube Brand Safety updates: Google is going to allow MRC accredited 3rd party verification. This is currently planned as being available post-campaign only i.e. not to prevent ads running on inappropriate content but after a campaign, reporting if ads ran on inappropriate content. The timeline for when this is available is yet to be confirmed. YouTube channels with under 10,000 views will… Read more →

2017.01.27 Last Week in Digital Media

And now for the news: There are reports that Snap Inc. IPO date documents will filed this week, with a target valuation of $25B and an anticipated IPO in March. Expect overly enthusiastic sales tactics from Snapchat in the lead up to the IPO. eMarketer stats from a December 2016, Social Media Report show that Instagram is the preferred platform for influencers to publish content.  In order it is Instagram (89%),… Read more →