Tag: IPG Media Lab

2019.02.08 Last Week in Digital Media

Here’s your weekly dose of Last Week in Digital Media, here’s what you might have missed. GENERAL The Spotify rumor from last week was confirmed. with Spotify acquiring Gimlet Media and also Anchor.  This gives Spotify a significant leg up and lead in owned and non-owned original content. In a blog post by Spotify founder, Daniel Ek, he outlines an expectation… Read more →

2018.12.14 Last Week in Digital Media

It’s the last Last Week in Digital Media for the year. Thanks for reading, sharing, and notes of encouragement throughout the year. GENERAL The IPG Media Lab has published an excellent retrospective of the year, reviewing progress in six (6) key areas from regulation, to voice search and AR. Something to read and reflect on over the holiday break and prior… Read more →

2018.09.16 Last Week in Digital Media

If you have family, friends, loved ones, or colleagues in the path of Hurricane Florence please stay safe. Google will be matching up to $1M in donations to the Red Cross in support of relief efforts. Here’s the news from last week in digital media: PEOPLE Snapchat’s Chief Strategy Officer (Imran Khan) is leaving the company. There has been a steady stream… Read more →

2018.06.22 Last Week in Digital Media

Here’s the digital media news you may have missed: GENERAL Facebook has started testing paid subscriptions on Facebook Groups. Subscription prices can start at $4.99 and go all the way up to $29.99. It’s a very limited pilot and includes content-driven groups (declutter your home) to more service-oriented ones (college admissions help). MAGNA released their Spring 2018 Advertising Forecasts. Global digital advertising… Read more →

2017.09.15 Last Week in Digital Media

think with Google live Wednesday, 9/20 at 1pmET, think with Google will host a live Q&A on social between Bethany Poole, Director, Ads Marketing and Joshua Lowcock, EVP and chief digital officer at UM, on how mobile is changing consumer behavior and what these shifts mean for marketers. Viewers can tune in via Facebook Live. This is open to everyone (UM,… Read more →

2017.04.07 Last Week in Digital Media

Google/YouTube Brand Safety updates: Google is going to allow MRC accredited 3rd party verification. This is currently planned as being available post-campaign only i.e. not to prevent ads running on inappropriate content but after a campaign, reporting if ads ran on inappropriate content. The timeline for when this is available is yet to be confirmed. YouTube channels with under 10,000 views will… Read more →